Observing the potential threat of lagging in terms of console sales and content, Phil Spencer, the CEO of Xbox, emphasized the necessity of obtaining exclusive content, as reported by The Verge, among other sources.įollowing the procurement of Activision Blizzard, Microsoft commenced its defensive strategies in the U.S, unveiling crucial details. In the past, Bethesda had engaged in exclusive contracts for titles such as Deathloop and Ghostwire: Tokyo. The core intention behind this acquisition is to preclude the possibility of Starfield, a much-awaited game, becoming exclusive to PlayStation 5, thus aligning with Microsoft's strategy to stay competitive in the console market. Microsoft's acquisition of Bethesda extends beyond mere promotional interests and holds strategic implications.
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